Gamified Playables are a fun way to increase awareness for your brand and products. In this recent example, our Playable for Incredibles 2 focused on fun elements from the movie in order to create the gameplay. Incorporating these elements created a unique, immersive experience for users as they learned about the movie through playing the game. In addition, Gamified Playables leverage a call-to-action to advance users through the marketing funnel. In this example, users were invited to watch a trailer for the movie after playing the game. Watching the movie trailer built awareness and excitement for the movie.
People loved this game. The playable has exceeded expectations in user engagement as measured by time spent, number of movie trailers watched and sharing with friends.
For more information on Gamified Playables, please visit gamecommerce.com or drop us a note to firstname.lastname@example.org